SIA officially kicked off today as we scoured the trade room floor to bring you some of the best products from the best brands in the business. After a solid Wednesday night at the Never Summer/SOS outreach hockey game we set out to give you a preview of what's to come next year from your favorite brands.

You could feel the energy in the air as SIA attendees crowded the Denver Convention Center. Everyone was stoked that Mother Nature finally brought some much needed snow to the area. After all, this is SIA and it's all about the snow.

As you browse through the gallery you'll see a ton of products from snowboards, boots and bindings to outerwear and some random shots of cool stuff that goes down at SIA. Some of the brands we hit today were: The North Face, Oakley, Patagonia, DYE, Niche Snowboards, Never Summer Snowboards, Arnette, GoPro, Zeal Optics, Forum, Special Blend, Foursquare, House of Marley and Bolle.

If we missed something you were looking for don't worry, we have two more days on the floor and we plan to cover it all. So take a gander at next year's products from day one at SIA.

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