February 2, 2014

SIA 2014 Day 3: photochromic lenses, badass board shapes & supreme graphics — another dose of 2015′s best

Another day at SIA, another round up of the latest tech and top trends that will be hitting the market for the 2014/15 season. Analog’s rider-driven kits, Zeal’s groundbreaking new photochromic lens, Flux’s Heritage Collection bindings, Ride’s new Akomplice collab snowboards and so much more; check out a highlight reel of SIA 2014, round 3.

words: Kelli Lynn Hargrove

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Homeschool

Homeschool has been growing steadily since its inception 4 years ago, creating durable, streamlined gear that focuses on function over fluff. Homeschool’s gear is built on 3 principles: super breathability, durability and a timeless aesthetic. In lieu of reams of colorways and pattern options, Homeschool presents understated silhouettes that give you exactly what you need on hill, no more, no less. Made with 37.5 Cocona, Homeschool’s jackets are 40-60% more breathable than jackets made with Gore Tex.

Homeschool’s 2015 line is tight, every piece created for a reason and not just to add SKUs to the catalog. High tech base and mid-layers, the hefty Universe jacket, and the Search and Destroy puffy; Homeschool’s gear is solid and uncompromising through and through.

Flux

New to their 2015 line, Flux is debuting the Heritage Collection. Paying homage to their SoCal roots, Flux created three bindings: the DS, RL, and RK. The DS is surf inspired, the RL is racer inspired, and the RK is skate inspired, the art gracing its highback created by original Dogtown artist Wes Humpston. Tech-wise, Flux has updated their toe straps for next season, making them softer and more durable.

POW

While still sticking close to their tried and true styles, POW is amping up their 2015 line with a few notable new models:

The Sniper GTX: New for next season, the Sniper GTX is built out with Extra Fit, meaning all layers of the glove are sewn together for improved functionality and comfort.

The Tellack: An interesting addition to POW’s line, the Tellack is a 3-in-1 mitt that has a removable fleece liner; pull off the mitt for more dexterity without leaving your hands bare, put it back on when you’re ready to ride.

The Bear Claw: Also made as a 3-in-1 mitt, the Bear Claw features graphics inspired by Think Thank. Pretty rad.

The Falon: POW’s newest model for the ladies, the Falon comes in many colorways, one of which is a collab with B4Bc. For every pair of the collab glove sold, POW is giving $1 directly to the charity.

The Handy Crafter: Another collab collection, the Handy Crafter comes in three colorways, created by three artists: Quincy Quigg, David Sheets and Stephan Hofmann. Unique styles built out with trustworthy tech. Boom.