The Daily Shake
July 31st, 2014

CAPiTA: Defenders of Awesome 2 – STAY BADASS teaser featuring Johnny O’Connor

Johnny O’Connor is a boss, but also one of the most humble up and coming riders in snowboarding. Here is a quick teaser for his upcoming part in CAPiTA: Defenders of Awesome 2 – STAY BADASS.

Watch the full trailer here

July 23rd, 2014

Be the APO Snowboards Social Media Intern in the French Alps


Are you obsessed with snowboarding? Have you always wanted to ride in the famed French Alps? Are you looking to break into the action sports industry? If you answered “yes” to any of these questions, APO has a dream job waiting for you!

The Snowide group, which owns the APO and White Doctor brands, is searching for a motivated individual to join their team as a Social Media Intern. This position will last for one year and will be based out of APO’s European headquarters in Annecy, France. Yes, you heard right, you could work in the heart of the French Alps, home to some of the most spectacular ski terrain on the entire planet!

Founded by snowboarding legend Regis Rolland, APO is currently one of the leading snowsports brands in Europe. After creating a loyal customer base across the pond, APO launched its full line of technical outerwear and hardgoods here in the US to much fanfare. In addition, White Doctor is an up and coming ski brand that is catching the attention of industry tastemakers around the world. The Snowide group is offering you the chance to work on the same team as Olympic Slopestyle gold medalist Sage Kotsenburg!

An ideal candidate for the social media intern position would be passionate about both snowboarding and skiing, have experience with social media, love to travel, and possess a strong desire to work in the action sports industry. Don’t let this once in a lifetime opportunity pass you by! Please submit resumes to The internship will start September 1, 2014 at the APO headquarters in Annecy, France.

Social Media Intern Job Description:

  • Optimizing social media across all platforms
  • Writing, translating, and proofreading website and social media content
  • Work within the Marketing Department to develop content strategy
  • Promoting the brands during B2B and B2C events
  • Writing snowboard and freeski news stories
  • Editing online video content


  • Passionate about the snowboard and freeski industry
  • Bachelors Degree
  • Familiarity with Office programs: Microsoft Word, Powerpoint, Excel, and Photoshop
  • Highly motivated and organized
  • Ability to work with minimal supervision.
  • Editorial/writing experience

July 23rd, 2014

HEX introduces the new Supply Collection

The new HEX Supply Collection is looking incredibly fresh.

The new HEX Supply Collection is looking incredibly fresh.

HEX, award-winning fashion tech accessory brand, is proud to announce the release of the Supply Collection, a vast 20-piece selection of bags, cases and carry-alls. The Supply Collection continues HEX’s line of award-winning products and provides efficient device protection with clean, understated style.

“The Supply Collection is HEX’s take on basic black,” says Dan Maravilla, Co-Founder. “We wanted an updated and sleek look that was both rugged and classic at the same time – Supply is definitely the right answer for almost any situation.”

The collection features a durable, water resistant, premium waxed canvas outer shell in industrial charcoal, with jet black coated trim. HEX pairs this with their signature surplus grade cotton web strapping, custom burgundy logo lining, and interior micro fleece lined pockets for maximum device protection. Priced from $34.99 to $69.99 for cases and wallets for your iPhone 5/5S, iPad Mini, and iPad Air and from $39.95 to $139.95 for the collection of bags and backpacks.

The Alliance Backpack

The Alliance Backpack

A style to highlight is the Alliance Backpack. This rucksack-inspired shape really shows off HEX’s commitment to efficiency. It has a super-slim profile and small footprint, yet still makes room for up to a 15” Macbook (and most others) as well as a front access iPad or tablet pocket, interior organizer, and plenty of room for papers and documents. Priced at $79.95, the Alliance Backpack represents a new standard in style, functionality and value.

The Supply Collection is HEX’s widest collection to date at 20 pieces. It features core favorites like the Laptop Duffel and Sonic Backpack, but also includes the new 15” Convertible Sleeve, the super-functional Gear Bag, and the versatile Convertible Briefcase. In addition, it is the first collection to feature both the Overnighter and Weekender travel bags.

The Supply Collection is available now for purchase at and other select high-end retailers near you. For more information on the collection and HEX’s extensive line of techcessories, visit the website, or follow them on Facebook, Twitter and Instagram.

July 22nd, 2014

Outdoors for All Seasons: Burton launches new fall 2014 apparel & bags collection

Fall has arrived at Burton Snowboards and the company is proud to unleash its first stand-alone fall apparel and bags collection, available now on and at authorized retailers worldwide. With 35 years of experience building the best snowboard products in the world, Burton’s new apparel and bags line brings the hallmarks of its heritage together, blending quality, function and an unapologetic commitment to having fun.

Danny Davis, looking dapper.

Danny Davis, looking dapper.

Burton’s fall 2014 apparel features fresh wovens, cool sweaters, bonded hoodies, great-fitting bottoms, and a progressive range of technical streetwear jackets, along with a complete line-up of go-anywhere, school, work or play bags, packs and luggage for men, women and youth. From heritage-inspired pieces to street-savvy styles with an uncompromised attention to detail, the collection offers timeless staples for all your daily needs. The line is also packed with technical, functional and water-repellent fabrics in standout colors and prints to keep you going day or night.

Burton's new Fall line looks incredible.

Burton’s new Fall line looks incredible.

Top Burton team rider picks include the men’s Glade Shirt for mountain-style every day and the Match Jacket with water-resistant waxed fabric plus Sherpa fleece for classic cold-weather comfort.For Burton Girls, the women’s-specific fit Pearl Pullover paired with the new Lorimer Jegging offers a traditional fall look for hiking hills or good times in a concrete jungle. For bags, the crowd-favorite Tinder Pack is offered in more colors than ever, including styles with new wool and faux leather detailing. As always, all Burton bags are guaranteed for a lifetime of adventure.

To get a feel for what the collection is all about, check out the new fall apparel video, and then drop in on the complete line at, your local snowboard shop or a Burton flagship store near you. #allseasons

July 15th, 2014

Vote now to help these snowboarders to win an ESPY

Snowboarding is definitely in the mainstream spotlight and after a strong showing for Team USA at the Sochi Olympics, these incredibly talented individuals have been nominated to win an ESPY.

VOTING ENDS ON July 16th 9 PM/ET, so you have to vote as soon as possible to help our snowboarders win an ESPY.

Here’s a pro tip: if you open a “new incognito window” in Google Chrome you can vote for both athletes in a category.


Here are the nominees:

Jamie Anderson: Best Female U.S. Olympian and Best Female Action Sports Athlete
Kelly Clark: Best Female Action Sports Athlete
Kaitlyn Farrington: Best Female U.S. Olympian
Sage Kotsenburg: Best Male U.S. Olympian
Mike Shea: Best Male Athlete with a Disability
Evan Strong: Best Male Athlete with a Disability


July 11th, 2014

New autonomous aerial drone HEXO+ raises over $1,000,000 on Kickstarter

Big mountain bosses Xavier De Le Rue and John Jackson, contest champ Eric Willett and Olympic Gold Medalist Jamie Anderson are backing HEXO+, and with good reason. This thing is insane. There is still four more days left on this Kickstarter so if you want to get in on the action, you better hurry.

Click here to visit its Kickstarter page.

From HEXO+:

The autonomous aerial drone, HEXO+, broke the $1 million mark on crowdfunding site Kickstarter on July 8, 2014. Launched less than one month ago, the drone has been tagged as “the ultimate GoPro accessory” and has since attracted almost 2,000 backers.

HEXO+ launched its campaign with an original funding goal of $50,000 and has been releasing increasingly advanced features as it meets each stretch goal. With the accomplishment of $1 million, HEXO+’s design team announced that the drone would undergo a user-based design upgrade.

“One thing we’ve been having a blast doing is interacting with the backers and learning more about what they expect HEXO+ to do,” HEXO+ designers said. “All of the feedback is a treasure for the project, as it helps us shape our system to backer expectations and eventually deliver a product that will be awesome to use.”

Future HEXO+ owners can now expect improved industrial design, user experience and performance, all based on feedback and requests from backers. These new features are added on top of an already extensive features list, including an intuitive directors toolkit, live-view video feedback and easy-to-use setup and framing on a smartphone.

HEXO+ is an intelligent drone that follows and films you autonomously. Once synced with their smartphones, users can manipulate a live image of the drone’s point-of-view to adjust the distance and angle of the camera. They can also program elaborate camera movements by dragging and dropping commands onto a timeline such as pan, tilt, crab, dolly, arc and 360°. The camera can be set to perform these movements at either a set amount of time, a certain GPS location or a manual action in the app. Once HEXO+ is launched, the result is a series cinematic shots usually made possible only by cranes, dollies and extensive camera gear. But HEXO+ performs without a single tether to the ground.

Those interested can pre-order HEXO+ today on Kickstarter in exchange for a plethora of rewards – from the DIY Kit to Ready to Fly Kits that come equipped with a GoPro camera and exclusive trips with the HEXO+ team to skate, surf, snowboard or whatever backers choose, there are reward options for everyone. Backers will receive the most basic Ready to Fly Kit with the HEXO+ drone, a 2-axis stabilized camera mount, and the app for $599.

July 10th, 2014

Zumiez Presents: The Airblaster Glampster Shredfest at Mt. Hood July 21-23

Love camping? Love Airblaster? Love Mt. Hood? Yeah, we thought so. Head over to The Stash on and earn some points to reserve your spot in one of the greatest outdoor experiences of the the summer, The Airblaster Glampster Shredfest on Mt. Hood from July 21-23. As campground attendee you will have full access to the High Cascade Lap Park, the incredible concrete skatepark at Windells, and get to stuff your face with tons of great food with the Airblaster crew. So head over the The Stash at Zumiez, watch Airblaster’s 2009 production August exclusively on the site, and prepare the camping gear for one wild time in the shadow of Mt. Hood. Remember, you have to earn those points!


From Zumiez:

Zumiez Presents, a series of once-in-lifetime experiences, heads to the mountains with the Airblaster Glampster Shredfest July 21-23 at Mt. Hood. Glampster Shredfest doesn’t say it all for you? It’s a full day of riding and skating at Mt. Hood’s fabled High Cascade and Windells camps sandwiched by two rollicking nights as you join the Airblaster crew’s campground takeover at beautiful Clear Lake. Just bring your boards and an appetite for the best in campfire eats and vibes with Zumiez and Airblaster providing the rest.

Make your July one for the ages by joining Zumiez Stash and using earned points to reserve your spot at the Airblaster Glampster Shredfest. Scout all the details and catch an EXCLUSIVE stream of Airblaster’s classic 2009 flick, August, at the Zumiez Stash site. Zumiez is also also giving away two trips for two lucky winners and a friend from anywhere in the United States to Mt. Hood to jump in on the fun with no purchase necessary.

June 30th, 2014

Team Sports 2014: History will be made at High Cascade


Some argue with the appropriateness of calling snowboarding a sport but on July 2 of Session Two at High Cascade Snowboard Camp, Ride Snowboards and K2 Snowboarding will challenge the entire notion of collective collaboration on a twin tip. Introducing Team Sports, Ride and K2′s addition to the competitive spirit.

The concept is simple. There will be two teams, one comprised of K2 pros Jake Kuzyk, Nick Dirks and Johnny Brady, and the other includes Danimals, Derek Lever and Spencer Schubert of Ride. Going head-to-head, the captains are tasked with assembling an entourage of camp shredders with the ability to attack a single jump and downrail with calculated precision.

A total of 56 tricks, 28 on each feature, have been designated for each team to perform to claim victory. Everything from a basic 50-50 to a 540 seatbelt must be executed before a team can be declared the winner, whose names will then be immortalized in the prestigious Team Sports trophy. All summer long, this symbol of snowboarding achievement will be engraved with the select few who are destined to complete the daunting task set before them.

Even if you are not “competing,” hot dogs and good times will be in bountiful supply in the Main Park of High Cascade.

Let the non-competitive (but still pretty competitive) games begin.


June 13th, 2014

Stance Socks knows how to throw one hell of a party

E-Wall and E-Jacks exhibiting a classic picture stance before the party

E-Wall and E-Jacks exhibiting a classic picture stance before the party

Housewarming parties are awesome. It’s a new space, fresh look, good vibes and usually more adult beverages to consume than physically possible. Well those are the parties we’ve been to anyway, so we can only imagine what it was like when Stance Socks cut the ribbon on its new digs in San Clemente, CA. Rather than a shitty sound system from Craigslist, the band Capital Cities supplied the tunes. Instead of your friend with the best one-liners, Blake Anderson of Comedy Central’s Workaholics made you piss your pants laughing. And in lieu of posters of your favorite snowboarders adorning the wall, Eddie Wall and Eric Jackson took shots of tequila with you. Even pro skater Nyjah Huston snaked you in line to get a drink.

This was one hell of a party.

Stance Socks’s new home is complete with an indoor skate bowl, regulation sized basketball court and a state of the art indoor gym, basically making it the Google of the action sports industry. All in all, this was a night to commemorate more than just a brand that makes socks, it brought together an amazingly diverse group of individuals all to celebrate a lifestyle in board sports. For all we know TMZ was covering it. Check out the full recap below.

These Capitol Cities are ones that you would actually care about

These Capitol Cities are ones that you would actually care about.

From Stance:

What: Stance, the leader in the sock revolution opened its doors to its headquarters located in Orange County, California. The new space includes an indoor skate bowl, regulation sized basketball court and a state of the art indoor gym. The outdoor lounge area provided food from Waff N’ Roll, The Green Truck, The Grilled Cheese Truck, The Burnt Truck with sweets from Longboard Ice Cream as well as sponsored bars from Ole Smoky Moonshine and Pizza Port Brewing Company. Guests browsed art exhibits featuring Stance’s “Punks & Poets”, enjoyed photo booth ops, bowling, ping pong, skateboarding sessions, and a golf simulator. To top it off, party-goers were entertained by live performances from Capital Cities, The Bots, Joshua Payne and DJ Reflex. Capital Cities ended the night with a bang by getting the crowd to partake in crowd surfs.

Follow @UncleBlazer on Twitter, trust us, you need to. And @ChippaWilson, he's a pro surfer, rad dude.

Follow @UncleBlazer on Twitter, trust us, you need to. And @ChippaWilson, he’s a pro surfer, rad dude.

The Who’s Who: Leading indie electro group Capital Cities, Comedy Central’s Blake Anderson, and pro surfer Chippa Wilson all came out to check out Stance’s new headquarters. They were joined by pro skateboarder’s Alex Midler, Theotis Beasley and Nyjah Huston, professional surfer’s Luke Davis and Koa Rothman, NBA all – star’s Chandler Parson’s and Andre Drummond, professional snowboarder Eddie Wall and many more. Top models, influencers and bloggers from the fashion industry were also present such as Hanne Gaby Odiele, Langley Fox, Cheyenne Tozzi, and Jenn Hawkin. Other musical acts included rock bandDorothy and Joshua Payne Orchestra.

Being Nyjah Huston has its perks.

Being Nyjah Huston has its perks.

June 6th, 2014

The Beastie Boys sue Monster Energy for $1.7 million


In legal news, the Beastie Boys have sued energy drink giant Monster Energy for copyright infringement and false endorsement after a snowboarding edit that included Beastie Boys songs “Sabotage,” “Pass the Mic,” “Make Some Noise,” “So What’cha Want” and “Looking Down the Barrel Of a Gun,” as well as a “RIP MCA” endcard stylized with Monster’s logo. All of the songs were compiled in a mix by DJ Z-Trip, who then gave Monster permission to use in the recap video for Ruckus in the Rockies, for which the surviving Beastie Boys Adam “Ad Rock” Horovitz and Michael “Mike D” Diamond sued for $2 million — an amount Monster dismissed as “excessive.”

The jury awarded the Ad Rock and Mike D $1.7 million total for copyright infringement and unauthorized promotional use of Adam Yauch’s name, which was strictly stated in the late MCA’s will. Basically the Beasties claimed that Monster could make some cash off of all of this without asking if it’s cool, which it most certainly isn’t. Bottom line, fight for your right, yo.