Performing at your greatest physical capability transcends what sport or lifestyle you are involved in. Think about the last time you held your breath underwater. It’s an unsettling experience right? Well imagine the mental and physical strain of doing it for five minutes, or longer. Ben Ferguson was invited by Red Bull to participate in a High Performance camp to stretch the limits of lung capacity, which channels your thoughts and energy to increase focus in stressful situations. At first thought it seems unlikely for someone to hold their breath this long without proper training, but Ben and his fellow athletes managed it without issue. Talk about high performance training…
From Red Bull:
A diverse group of Red Bull athletes recently spent time in Hawaii as part of a Red Bull High Performance camp challenging their mental and physical limits to hold their breath for up to five minutes. But exactly how does learning to hold your breath for a long period have anything to do with improving an athlete’s overall performance? In theory, if an athlete can learn how to control their breathing and stay relaxed under uncomfortable and stressful circumstances, then they will also be able to perform at a high level during challenging moments while performing their sport. This Red Bull High Performance camp, originally designed as a survival camp for big wave surfers to develop their ability to hold their breath in extreme situations with increased confidence and comfort, has now been opened up to athletes from multiple disciplines. This video – http://win.gs/1yWkf0a – captures the emotions and competitive spirit between the athletes at the most recent breath hold camp which included snowboarder Ben Ferguson; freeskier Bobby Brown; Olympic slopestyle skiing champion Dara Howell; professional gamer Jimmy Ho; motorsports legends Travis Pastrana and Tarah Gieger; surf ironman Matt Poole and surf ironwoman Jordan Mercer.
August 19th, 2014
Brendan Gerard is a no bullshit snowboarder. He goes huge with great style and without most of the proper snowboarder attire and is in our opinion, one of the most entertaining riders to watch right now. Judging from the trick leaks in this teaser, Gerry’s upcoming part in Defenders of Awesome 2 – STAY BADASS will live up to the title in every way imaginable.
From CAPiTA Cinema via YouTube:
Catch a sneak peak of Defenders of Awesome 2 – STAY BADASS, every Tuesday until the World Premiere 9/13/14. As the first CAPiTA team video released in three years and the highly anticipated sequel to 2011′s Defenders of Awesome, this movie delivers bad ass snowboarding from a stacked team featuring; Scott Stevens, Kazu Kokubo, Jess Kimura, Dan Brisse, Phil Jacques, Cale Zima, Brandon Cocard and Dustin Craven, as well as up and comers Mike Rav, Johnny O’Connor, Dylan Gamache and Brendan Gerard.
August 13th, 2014
Akomplice knows what’s up.
Drawing inspiration from the earth tones and natural expanse of their home state of Colorado, the Akomplice crew delivers a clean, inventive collection for Fall ’14. Akomplice displays marked maturation and a continual refinement of their craft, which is evidenced by the intricacies of the fall drop. Joggers and fleece pullovers have been dyed to perfection, while hoodies, tees, and sweat-shorts bear the patterns and colors of Colorado landscapes. Akomplice has applied their cut & sew methods to the entire collection, the most sophisticated of which comes in the form of the Crisp Jacket. Sporting a warm flannel lining, branded buttons, leather toggles and a distinguished color blocked exterior suited for layering with the rest of the fall offering. The Crisp Jacket exemplifies the direction Akomplice is headed. Peruse the pictures of the complete cut & sew collection and look for it to drop at Akomplice retailers Worldwide and on the brand’s Webstore on August 17th at 1700 hours EST.
August 13th, 2014
Reflecting a turning point in the continued evolution of its brand, Volcom has reframed its core tagline to one that honors its 23-year history while underscoring the brand’s future direction and global consumer base. “True To This” is the company’s new unifying message that will accompany a renewed visual direction and modernize one of the most recognizable and revered board-sport and lifestyle brands.
“Volcom has undergone an extensive transformation over the past several years and our new brand identity is yet another action that compliments and expresses our core values as we start our next chapter,” said Chief Executive Officer Jason Steris. “The goal for us is to build on the foundation of board riding and to deliver a focused global message that will remain unique, authentic and connect with the millennial consumer.” Steris noted that the company’s iconic black and white Stone logo will not change.
In its early years the Volcom ethos claimed freedom from established norms through self-expression in board-sports, art, music and film. The inherent subtext was a message of authenticity and relentless passion that aimed to drive athletes and artists to ever higher levels of all-consuming competition or creativity. This now forms the new foundation for the brand as the generation that formerly embraced an independent anti-establishment is succeeded by one that is driven to be increasingly connected and determined to build a better future.
“There are finite moments of consciousness that occur when what we are doing at that very moment perfectly aligns with who we are, creating a feeling of exhilaration that is deeply personal,” said Ryan Immegart, Senior Vice President of Global Marking. “Athletes, artists and musicians experience this momentary idyllic state when all of the training, practice and hard work translate to moments of pure presence and clarity. We call these moments of spiritual intoxication, places in time when one is completely and wholly consumed. This spiritual state is the essence of our ‘True To This’ message.”
August 12th, 2014
We are beyond excited to see Phil Jacque’s part in CAPiTA: Defenders of Awesome 2 – STAY BADASS. Every time the base of his board touches a rail it is some of the most proper snowboarding in the game and after seeing his part in Déja Vu, we cant only begin to imagine what Quebec’s finest has in store for us.
August 8th, 2014
Aspen Snowmass season pass structure and pricing has been announced for the 2014-2015 season. Passes will go on sale Monday, Aug. 11. The Premier Pass is loaded with more than $1,000 in added benefits including 50 percent off tickets at all Mountain Collective resorts including AltaSnowbird in Utah, Jackson Hole in Wyoming, Mammoth, Squaw Valley/Alpine Meadows in California and Whistler Blackcomb in British Columbia.
All Aspen Snowmass season pass products will go on sale Monday, Aug. 11, 2014.
“It’s hard to believe that another winter season is just around the corner, but the entire team at Aspen Snowmass is already gearing up to welcome you back to the mountains,” says David Perry, senior vice president, mountain division, Aspen Skiing Company. “We are pleased to be able to offer more value with the Premier Pass – more than $1,000 in added benefits, yet keep it priced the same or lower than it was in the 2007/08 season – seven years ago. We also hope you will be able to experience one or more of the Mountain Collective destinations at 50 percent off with your Premier Pass.”
The Premier Pass, providing unlimited riding on all four mountains with no blackout dates, and loaded with more than $1,000 in exclusive benefits, costs just $1,699 in the Super Early Season. The Premier Chamber Pass for area businesses is just $1,229 in the Super Early Season. The Premier Pass is also available at senior (65-69), teen (13-17), child (7-12) and silver (70+) rates. As always, children six and under ski for free.
The Double Flex Pass and Flex Pass cost $1,369 and $929 respectively in the Super Early Season ($1,079 for the Double Flex Chamber and $799 for the Flex Chamber). The Double Flex offers two days of skiing/riding each week of the winter season (21 weeks) and the Flex Pass offers one day each week on all four mountains plus the flexibility to add days anytime for 50 percent off the one-day, in-resort rate. Direct-to-lift access is available for flex days. Double Flex and Flex Passholders also receive discounts on summer lifts. Weeks begin on Monday and end on Sunday and unused days may not be carried over.
The Escape Silver Pass will be available for those aged 70 and over for only $239, offering pay-as-you-go access with direct-to-lift options to all four Aspen Snowmass mountains for just $25 per day. The pass also provides discounts on summer lift access.
Aspen Snowmass season passes will be on sale at the Aspen Mountain Ticket Office (10 a.m. – 4 p.m.) and Snowmass Base Village Four Mountain Sports (9 a.m. – 4 p.m.), online at www.aspensnowmass.com/store, by phone at 970-923-1227 or 877-282-7736 and through the Aspen Snowmass mobile app LivePass (renewals only). Chamber pass vouchers must be purchased in person at a ticket office and a voucher from the appropriate Chamber of Commerce must be presented at time of purchase as proof of eligibility. There are three deadlines for individual and Chamber member Premier, Double Flex and Flex pass purchases:
- Super Early, which offers the best rates on all season passes, for passes purchased through Sep. 12, 2014.
- Early, for passes purchased through Nov. 14, 2014.
- Regular, for passes purchased after Nov. 14, 2014 (see attached pricing grid).
August 5th, 2014
CAPiTA: Defenders of Awesome 2 – STAY BADASS just keeps looking better and better, and this week’s teaser with Brandon Cocard is a taste of the heavy riding we’re about to see from CAPiTA.
August 4th, 2014
Burton Snowboards announced today that the 3rd annual Burton High Fives presented by MINI will take place at Cardrona Alpine Resort, located between Wanaka and Queenstown, New Zealand from September 14th–20th, 2014. High Fives is a truly unique, six-day event that will bring together 60 of the world’s top pro and rookie snowboarders for halfpipe and slopestyle contests, along with adventure-filled, top-secret, off-snow team activities. The invitational event also marks the first of the multi-stop Burton Global Event Series, and the second consecutive year Cardrona will host the competition.
2014 Burton High Fives presented by MINI Competition Schedule:
Date — Event
Monday, September 15th — Off-Snow Team Selection
Tuesday, September 16th — Off-Snow Team Activities
Friday, September 19th — Slopestyle Finals
Saturday, September 20th — Halfpipe Finals
This year, the event will start with a team selection party on September 15th. In true High Fives fashion, the details of the team selection will be kept a secret from the riders until they arrive on-site in New Zealand. On September 16th, the newly formed teams will take part in surprise off-hill activities that will take them through the surrounding Wanaka area. The good times will be captured on video so fans can watch all the action at home.
Next up, the classic snowboarding competition portion of Burton High Fives takes center stage with world-class men’s and women’s slopestyle and halfpipe contests on September 19th and 20th. The field will be packed with the sport’s best riders, including Olympians Stale Sandbech, Ayumu Hirano, Jamie Anderson and Kaitlyn Farrington, plus some of the world’s best up and coming rookies. To celebrate and support New Zealand’s homegrown talent, four Kiwi riders will also be selected to compete in this year’s event. The competition format is best of three runs, and judges will focus on overall impression as riders compete for an USD $80,000 purse prize.
The on-snow portion of the event is free and open to the public. A lift ticket may be required for the best viewing location. For those not in New Zealand, Burton High Fives will be available to watch via an exclusive webcast that will be delayed, allowing for optimal airtimes for fans to watch worldwide. Additionally, the competition will be televised worldwide, so stay tuned for those details.
The Burton High Fives is a World Snowboard Tour 5Star event. For more information, including details on invited athletes, complete television and webcast schedules, as well as daily highlight videos showcasing on and off-snow events, follow the hashtag #BurtonHighFives and go to www.Burton.com/HighFives.
A big thanks to MINI for their support of the 2014 Burton High Fives event.
July 31st, 2014
Johnny O’Connor is a boss, but also one of the most humble up and coming riders in snowboarding. Here is a quick teaser for his upcoming part in CAPiTA: Defenders of Awesome 2 – STAY BADASS.
July 23rd, 2014
Are you obsessed with snowboarding? Have you always wanted to ride in the famed French Alps? Are you looking to break into the action sports industry? If you answered “yes” to any of these questions, APO has a dream job waiting for you!
The Snowide group, which owns the APO and White Doctor brands, is searching for a motivated individual to join their team as a Social Media Intern. This position will last for one year and will be based out of APO’s European headquarters in Annecy, France. Yes, you heard right, you could work in the heart of the French Alps, home to some of the most spectacular ski terrain on the entire planet!
Founded by snowboarding legend Regis Rolland, APO is currently one of the leading snowsports brands in Europe. After creating a loyal customer base across the pond, APO launched its full line of technical outerwear and hardgoods here in the US to much fanfare. In addition, White Doctor is an up and coming ski brand that is catching the attention of industry tastemakers around the world. The Snowide group is offering you the chance to work on the same team as Olympic Slopestyle gold medalist Sage Kotsenburg!
An ideal candidate for the social media intern position would be passionate about both snowboarding and skiing, have experience with social media, love to travel, and possess a strong desire to work in the action sports industry. Don’t let this once in a lifetime opportunity pass you by! Please submit resumes to email@example.com. The internship will start September 1, 2014 at the APO headquarters in Annecy, France.
Social Media Intern Job Description:
- Optimizing social media across all platforms
- Writing, translating, and proofreading website and social media content
- Work within the Marketing Department to develop content strategy
- Promoting the brands during B2B and B2C events
- Writing snowboard and freeski news stories
- Editing online video content
- Passionate about the snowboard and freeski industry
- Bachelors Degree
- Familiarity with Office programs: Microsoft Word, Powerpoint, Excel, and Photoshop
- Highly motivated and organized
- Ability to work with minimal supervision.
- Editorial/writing experience