If you didn’t notice, Jones Snowboards founder and big mountain shred god, Jeremy Jones, is feature outrunning the gnarliest computer animated avalanche you’ve ever seen to deliver Rocky Mountain brewed goodness to Jason Aldean. It’s pretty sweet to see Jones in this ad. My only question: Who the hell is Jason Aldean? This should be all about Jeremy.

Anyways, props to ya Jones! You could probably outrun that avalanche in real life too, but we don’t recommend trying…

From Coors on Youtube:

Watch Coors Light explorers battle an avalanche in order to deliver cold refreshment to our favorite country star, Jason Aldean.